不得不承認，如今線下生意的流量正變得越來越依賴于線上的導(dǎo)流，這就要求品牌方不僅需要把產(chǎn)品做的足夠標準化，還得有一套可落地的營銷推廣策略。相信每個品牌的創(chuàng)始人都希望自己的店可以越開越多，產(chǎn)品能夠傳播的越來越遠。但“開放式”的加盟必然會存在管理難、經(jīng)營難的問題，這也就必然會存在一定的死亡率，當(dāng)死店數(shù)慢慢超過開店數(shù)的時候，也就是品牌破裂之日。

It has to be admitted that the traffic of offline business is becoming increasingly dependent on online guidance, which requires brand owners not only to standardize their products sufficiently, but also to have a set of practical marketing and promotion strategies. I believe every founder of a brand hopes to open more and more stores and spread their products further and further. However, an "open" franchise will inevitably face difficulties in management and operation, which will inevitably lead to a certain mortality rate. When the number of dead stores gradually exceeds the number of opened stores, it is the day when the brand breaks down.

所以，如何最大化的實現(xiàn)對加盟商的控制呢？不是股權(quán)、投票權(quán)，也不是加盟費、保證金，而是扶持。雖然說起來“扶持”兩個字顯得有些空洞，但如果能夠把這兩個字貫徹到加盟服務(wù)的體系中，這會是最好的一種共贏方式。“放養(yǎng)式”的加盟更像是培訓(xùn)，培訓(xùn)不需要為結(jié)果負責(zé)，也不保證學(xué)員的水平，更不會幫助學(xué)員把知識落地。這種加盟雖然管理成本低，通過大肆營銷確實可以快速收割一波小白，但這種模式在信息越來越透明的今天，終將被市場淘汰。

So, how to maximize control over franchisees? It's not equity, voting rights, franchise fees, or deposits, but support. Although the word 'support' may seem hollow, if these two words can be integrated into the franchise service system, it would be the best way for a win-win situation. A 'free range' franchise is more like training, where training is not responsible for the results, does not guarantee the level of the students, and does not help them apply their knowledge. Although this type of franchise has low management costs and can quickly harvest a wave of novices through aggressive marketing, this model will eventually be eliminated by the market in today's increasingly transparent information.

一個真正想和加盟商實現(xiàn)共贏的品牌創(chuàng)始人，對待加盟商的態(tài)度不應(yīng)該像對待學(xué)員一樣，而更應(yīng)該像是對待自己的核心員工，這些員工不僅不要你的工資，還以加盟費的形式變相的購買了公司的分紅權(quán)。這樣的員工，你不僅要對他負責(zé)，更應(yīng)該想辦法提高他的能力與收入。這個道理和優(yōu)秀的互聯(lián)網(wǎng)公司管理模式是一樣的。04

A brand founder who truly wants to achieve a win-win situation with franchisees should not treat franchisees like students, but more like their core employees. These employees not only do not want your salary, but also indirectly purchase the company's dividend rights in the form of franchise fees. You should not only be responsible for such employees, but also find ways to improve their abilities and income. This principle is the same as the management model of excellent Internet companies. 04